O1 Standard is rebranding. The property management company has rethought its visual identity and created a new logo. The rebranding will be implemented in coming months at all company offices and sites.
The new logo and corporate identity reflect the company’s philosophy and its understanding of standards in property management. A simple and laconic geometrical shape, a square, has been chosen for the logo. However, unlike the expected solution, where standard symmetry requires central positioning of the name, in the O1 Standard logo the company name is located at the top of the square. This emphasizes the high level of management standards, to which the company is committed. The same idea is communicated by the new company slogan: “Standards above expectations”.
The logo will be used in light and dark variants, inspired by the appearance of windows at night and during the day. A window appears dark to an outside viewer during daylight hours, but when the evening comes and lights are switched on inside the room, the window becomes a bright square on the building facade. Similarly, the O1 Standard logo changes color depending on the external environment and lighting, which gives it flexibility and increases its potential for creative use.
The logo was created by UtterDesign agency.
Natalia Kornilova, Chief Operations Officer of O1 Standard, said: “O1 Standard intends to expand its business beyond the office segment by providing management services to residential real estate. When we launched the company in 2019, our name and identity symbolized our connection with O1 Properties.O1 Propertiesremains our strategic partner, to which we provide services in the management and operation of an impressive portfolio of premium office real estate. However, we believe that our expertise offers excellent potential for the successful development of the company in new segments. Hence, our decision to develop a new corporate identity.”
O1 Standard remains faithful to its current positioning and brand strategy. The company aims to create an atmosphere of hospitality and comfort for tenants, residents, and visitors to the properties, which it operates. This approach will be especially relevant when the company begins providing services in the residential segment.
“Our team worked together at O1 Properties before the establishment of O1 Standard, so we have an excellent understanding of the management process from the viewpoint of the property owner. We appreciate the importance of “investment value of buildings”, “vacancy rate” and other abstract metrics, but our main focus is the level of satisfaction of people who spend most of their active day in the building. We create a culture of real estate management centered on people and their comfort. This idea was built into our company from the start, and we plan to keep it in the future,” Natalia Kornilova said.